Seiko is one of the most famous watch brands of today, and for a good reason. With its long history, there is a lot of experience and attention paid to this brand. It is a Japanese brand that makes reliable watches of good quality. We know that tall trees catch lots of wind and this big brand can therefore raise questions. We start with, is Seiko a luxury watch brand?

Seiko is not a luxury watch brand. While luxury watches are directly related to higher price tags by using the finest materials, this is not Seiko’s vision. Next to innovative technology, Seiko strives to create watches that have a strong emotional appeal while remaining affordable.

While this may have answered your question, it might be nice to learn more about Seiko watches. So, we’ve answered more questions and explain exactly why this watch doesn’t belong to the luxury watch brands.

Why Seiko isn’t a luxury watch brand:

As most of you may know, Seiko is an incredibly large watch brand. Achieving so much success over the years is partly due to the fact that their watches are of incredibly high quality for their price range. They offer a lot of value for your money. Because they actually make everything they have to offer “in house”, they can guarantee this price/quality level.

So, why can we assure that Seiko is not a luxury watch brand… Let’s talk about luxury watches. There is no official definition of a luxury watch. You can “usually” characterize a luxury watch at a higher price range, this does not mean that every expensive watch is a luxury watch, but the higher price range can usually be settled on the significantly higher and usually manual effort of building a watch, which which is also highly valued.

As well as innovative technology and a finely honed approach to design, we aim to create watches that have a strong emotional appeal and that will enrich the lives of our customers.

Shinji Hattori 
Director, Chairman of the Board

Although it is not the case that seiko has ever said that they specifically want to be in a lower price range, we do know what the vision of the company is from this quote. From the range they have to offer, and their vision, it is clear that Seiko is not a luxury watch brand.

Is Seiko A Luxury Watch Brand

What are luxury watch brands:

Now that we know that Seiko is not a luxury watch brand, you might want to know how we got to this information. For that, we have to start by finding out what exactly a luxury watch is. So, what are luxury watches?

As a general rule, luxury watches are anything past what is absolutely necessary to keep the time, or time something with a chronograph. Anything outside these guidelines, that adds comfort or extra value would be considered a luxury watch. People do like to keep this definition open for discussion.

There is no specific meaning for a luxury watch, it is always difficult to say and will always remain a discussion. About this discussion, we would like to share some more information, starting with the following video:


So, as you probably understood by now, it is difficult to say what exactly is seen as a luxury watch, but we can assure that Seiko is not a luxury watch brand. Perhaps we could name a few examples of luxury watch brands.

These watch brands are certainly seen as luxury watches by the entire community and every watch fan, and are usually in the higher price range. To give you an example, a number of luxury watches and their cheapest prices are shown below:

Patek Philippe & Co$19,000
Audemars Piguet$26,000
Ulysse Nardin$9,000
Omega SA $2,000
Vacheron Constantin$13,000
Some of the most populair luxury watch brands

Even though there is no specific meaning for a luxury watch, it is clear that luxury watches are often in the high price ranges. It will therefore be quite easy for the average person to make this trade-off.

If we add everything together, Seiko is not necessarily a luxury watch brand because the price is simply not high enough for that, and because it does not offer more value than the guidelines indicate. But whether this is the perfect truth is left open to discussion.

All in all, a normal watch is a watch that tells you the time, and charges a worthy price for it, something that costs no more than is necessary, and something that offers no more than what is needed for a watch. On this one you could draw a line between a luxury watch and a normal watch.

Is Grand Seiko a luxury watch brand:

Awesome! So we now know exactly why Seiko is not a luxury watch brand, and what Luxury watch brands are. We can now form our own opinion about what is, and isn’t a luxury watch. But you don’t have to settle this consideration on the brand of the watches, but more on the watch itself.

Seiko watches are not just non-luxury, Grand Seiko watches are produced by master watchmakers in Seiko’s two exclusive watch studios, using exclusive timepieces and materials of the highest quality. Therefore, people might now wonder if Grand Seiko is not a Luxury watch, we also answered the question.

Grand Seiko is a luxury watch. From its price, we understand that Grand Seiko is on a much higher market than the average Seiko. Because they are watches of a high price range, they are seen as luxury watches because buying a Grand Seiko offers more than what you need for a watch.

Grand Seiko and Seiko:

The difference between seiko and grand seiko may confuse buyers of the brand, So, what is the difference actually?

The biggest noticeable differences will be in the price of the watches and the logo of the brand. Both Seiko and Grand Seiko are wholly owned subsidiary of Seiko Watch Corporation, which stands for what you understand as “Seiko”. Even though Seiko is not a luxury watch brand, we can safely say that Grand Seiko is. So there is actually a difference between the 2 “brands”. It just depends on what you need for your watch. Even though Grand Seiko is a luxury watch brand, it does have a number of drawbacks.

The disadvantage of Grand Seiko is that not many people see this as a luxury watch. Grand Seiko makes a statement only to those few people who know what the brand is, and who can tell the difference between a regular Seiko and the more expensive versions. So it wouldn’t be considered as a watch that immediately stands out for people, such as a Rolex or Patek.

The difference between a luxury watch brand and Seiko:

We have now explained everything and you can easily tell from this article why one is a luxury watch brand and Seiko is not. We would like to list exactly what the differences are.

Seiko:Luxury watch:
Lower price tagHigher price tag
No additional featuresAdds extra features
no confirmation from ExpertsEvery expert can tell
Differences between Seiko and Luxury Watches:

Like we’ve mentioned before, there is no specific reason why people classify a watch as a luxury watch. But with the meaning and with this table we can really assure that it does not belong to the luxury watches.

But with this information we can also list which watches from seiko should be on the list of luxury watches. To keep it simple, we classify all watches related to the Grand Seiko brand as luxury watches. Based on the research we have done about what actually is a luxury watch, we have made a short list of examples for what we would consider a luxury watch. We have given a few examples below:

  • The Spring Drive Snowflake
  • Grand Seiko Spring Drive SBGZ001
  • Seiko Prospex LX SNR029J1
  • Grand Seiko Masterpiece Collection SBG207

You can find all Grand Seiko watches by searching their website or tapping this link:

These are some examples of luxury watches. You can also classify luxury watches yourself by applying the above information to the research you are doing. If your looking for how to style yourself with a watch, take a look at the following page:

Is Seiko a good watch brand:

Okay, back to the basics of this beautiful watch brand, we now want to know if Seiko is a watch you want to buy. Seiko has, of course, acquired an incredibly large and, above all, trusted name in the industry for a reason. This has to do with the fact that it is a very good brand in its field.

After Switzerland turned the watch market upside down, Seiko started making very good timepieces for a reasonable price which has amazed the Swiss watch industry. If you are thinking about buying a watch from Seiko, it is useful to know whether Seiko is a good watch brand, we answered the question.

Seiko is considered as more than a good watch brand. Due to its many years of experience and reliability, the watch will do what it promises. With over a a century of experience, Seiko’s timepieces are still perfect and of a high quality.

If you are thinking about buying a watch from the brand, you will not be disappointed so easily. Of course you have to consider which watch you want exactly and determine what meets your expectations.

Seiko watches

In any case, it is good to know that with the seiko brand you are assured of good customer service and an extremely good price/quality value.

Is Seiko a respected watch brand:

It is of course not self-evident that a watch brand that is often used and has been around for a long time immediately makes the best watches, it is therefore good to know what people’s experiences are and what they say about the brand.

If a brand has been around that long, there has been plenty of time to build trust with its costumers. Seiko is a true watchmaker with a manufacturing process that is 100% vertically integrated. Some people have quite a bit to say about the watch brand, high trees catch a lot of wind and it is therefore good to form your own opinion.

Seiko is a highly regarded and respected watch brand that has built up a lot of trust with its customers. This is of course reflected in the fact that it is one of the oldest watch brands that still exists to this day.

There are various factors and things to be found online that indicate that Seiko is not a good brand, or that it is bad how they treat customers. While there are plenty of things to be found online that indicate that Seiko has little respect. If you add it all up and do a little logical thinking, a brand couldn’t have gotten that big, and above all, last that long, if people didn’t respect the brand.

And the facts tell us that it is a brand that a lot of people love and respect. Because of its gripping story and distant history.

Final thoughts:

Let’s take a quick look at everything. Seiko is a watch brand that strives for and delivers incredibly good quality and has been doing this for years. The brand does this successfully and has had success with this impressive brand for over a century.

In this article we also learned that Seiko is not a luxury watch brand and we learned what we base this on. Whether a watch is a luxury watch will always have its own interpretation, but we do take into account various guidelines and factors. Some people may like to think for themselves and speculate about these opinions.

In any case, it is clear to us that Seiko is not a luxury watch, but that it does not strive for it either. If you’re looking for a top quality watch at a worthy price that you won’t be disappointed with, this watch will be the one for you. It is one of the most respected watch brands and it shows.

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