Breitling is one of the worlds leading watch brands. Known for its luxurious status by manufacturing high-end recognizable timepieces. Since 1884 Breitling has produced exceptional quality and precision in their watches but is Breitling also a luxury watch?

Breitling is a luxury watch brand. This is based on the fact that Breitling offers high-end materials and in-house movements. Due to the high status within the industry, the brand’s products carry a high demand, also causing the supply and prices to appreciate.

How did we get to this conclusion? To answer this question we put together a list of recurring characteristics that we tend to see in luxury watches, that made us come to this conclusion, let’s discuss this in the following paragraghs.

Why Breitling is a luxury watch brand

Breitling is a popular and well-established brand within the industry. Every big watch collector or enthusiast you might ask about Breitling will at least have some knowledge about the brand. This high brand awareness in a rather heavily scrutinized industry says a lot about a brand, and might even be a deciding factor that distinguishes it from normal (fashion watches) compared to (luxury watches).

In fact, there are a number of character traits that we often see in luxury watches, which distinguish them from a normal watch. The following points are features that we (in any case) always see in luxury watches:

  • High brand awareness
  • Quality/high-end Materials
  • Hand-made
  • Price-tag

The difference between regular watches and luxury watches often lies in the way enthusiasts look at them. Because there is no specific meaning of a luxury watch, we distinguish the following factors.

is breitling luxury watch

High brand awareness

The first big factor that we often find in luxury watches is the fact that the brand often already has a solid, well-established name in the industry. Think of watch brands like Rolex, Patek Phillipe, and Omega. These are brands that developed great experience and expertise since the start of their existence, winning the hearts and trust of customers.

Breitling is no exception. Over the decades, trust and respect for the brand have increased greatly, making them one of the most well-known brands today. In fact, they even managed to crawl their way into the top 20 most recognizable Swiss watch brands in the world. As a result, the brand gained high brand awareness and respect through the years.

Quality/high-end Materials

If you consider why watches are so expensive sometimes and can deviate largely in prices, the first thing that comes to mind has to do with the materials that are used in the timepiece. Breitling is known for using stainless steel and 18 karat gold or platinum materials.

These materials have an anti-corrosive nature, which even makes them hold considerable value due to the material’s long lifespan. The materials also guarantee water resistance. The use of these materials; gold, stainless steel, and titanium, are rather pricey. Because of the outstanding quality, high value, and luxury, the entirety of the watch increases significantly in value.


Watches are valuable. Not only do the prices increase physically, but also mentally, the value can increase considerably after using it for several decades. Luxury watches have the characteristic of dealing with a degree of supply and demand. So, what does this have to do with them being hand-made?

You often see major fashion brands worldwide use the principle of mass production to maximize the sales of their products. The same goes for the production of watches. Think of watch brands such as Hugo Boss, Seiko, and Casio. It is not important for these brands to reach the high top in terms of prices, but they rather look at the quantities in which they can sell their products.

Luxury watches, on the other hand, like Breitling, often don’t use mass production. These put a lot of time and expertise into every product they bring to the market. By using their own materials, and handmade timepieces, they can attach much more physical and mental value to each individual product.

This ultimately causes the production time to slow down, but the value to go up. Due to the low supply, but incredible expertise and rarity, the demand increases as there is less available on the market. This causes prices to rise. This way of negotiating with luxury watches is also the reason that these types of watches are often seen as an investment opportunity.


Another big component when we talk about the characteristics of luxury watches is the price. You often see that the price of luxury watches is higher than normal fashion watches.

We already explained a number of examples of why prices tend to be higher for luxury watches. Think of the supply and demand, but also think of the material use of the specific models. The production time, quality, and mental value attached to a watch can also determine the price of a product.

When we take a deeper look into the price ranges of Breitling watches, we can clearly distinguish the differences between Breitling and normal fashion watches.

Breitling’s Chronomat Colt is already available for about $2,000 USD. The average Breitling watch will cost you between $3,000 and $10,000 USD, which is a fair price for a watch of this caliber. When you compare this to its competitors, it’s safe to say it falls under the more luxurious status watches.

For more information about the additional costs of owning a Breitling watch, we have an entire article on the service cost of every specific model. If you are interested to know how much it costs to not only buy but also own a Breitling, you should consider checking out the article over here.

So, is Breitling a luxury watch?

Luxury watches are special products. They are not only known for their luxurious status but also carry a positive legacy in both mental and physical values. Owning a luxury watch is never necessary, but can be an awesome addition for several reasons.

In this article, we discussed the different recurring factors for the Breitling brand. After comparing the differences, we can draw a clear conclusion. Breitling is therefore a brand that is a convincing luxury watch brand.

is breitling luxury watch

How prestigious are Breitling luxury watches

Not all luxury watches carry incredible prestige. One brand can carry a prestigious status in the industry, while another luxury watch is widely known but not respected for certain reasons. The prestige of a watch brand can be a deciding factor for potential buyers.

So, how prestigious are Breitling luxury watches? Breitling is known for a great social standing in the esteem of enthusiasts and buyers. Known and established as exceptional quality, using fine materials, and carrying an amazing social status.

Breitling is known as one of the worlds leading Swiss watch brands. In fact, Breitling is actually one of the most recognizable watch brands in the entire watch industry. Also making the rate of the prestige of the brand very recognizable.

We actually have an entire article on the quality of Breitling watches and if they are any good. We put together the pros and cons of the brand and did in-depth research on their products. You can check it out over here.

What is so special about Breitling

Luxury watches are exceptional products. Every individual luxury timepiece is manufactured with expertise and carries its own story. This special mental value is determined by the degree of respect for the brand and its status. Every luxury watch brand carries its own degree of respect and has its own special properties.

When we talk about the Breitling brand, we are talking about a great experience and history in producing luxury watches. In fact, Breitling is known as one of the world’s leading manufacturers of luxury watches. So, what is so special about this luxury watch brand?

A feature that a watch can have that always scores well is whether it is of Swiss origin. Swiss manufactured watches do so well in the luxury watch industry because of their incredible legacy. They are also known for using the best possible properties through the years.

The fact that Breitling is known as one of the world’s leading luxury watch brands of Swiss origin says a lot about its status and level of respect. Together with the production of amazing quality watches and precision, Breitling is known to be a special brand that is very much respected.

What kind of person wears a Breitling

Now that we know that Breitling is a luxury watch brand that carries considerable respect within the Swiss watch industry. Let’s check out what kind of watch this is. Watches carry a status. They can complement your outfit, they can be seen as an investment, but they can also tell a part of your personality.

Different brands have different stories and qualities they want to radiate in their products. We all know that Breitling watches are not cheap whatsoever, people who wear a Breitling watch are usually successful people that do not want to brag about their success.

Breitling has a relatively minimal appearance compared to its competitors. But the real connoisseurs know what a great timepiece it is and where the real mental and physical value is. In the world of luxury watches, Breitling is an amazing watch for the minimum appearance and maximum mental and physical value.

Summing up

To conclude all of this, let’s sum this article up. The fact is that Breitling is one of the worlds leading luxury watch brands in the industry. Known for high-end luxury. Breitling stands out because of its precise watch manufacturing and great value compared to what you pay for it.

In this article, we discussed what exactly luxury watches are. We discovered that luxury watches don’t have one particular meaning. Therefore, we distinguished the differences that luxury watches have compared to normal fashion watches. Luxury watches carry characteristics that are different. For example, they are hand-made, don’t use the principle of mass production, and are usually more expensive than normal watches.

With all of these factors combined, we came to the conclusion that Breitling definitely falls into the luxury watch category. You will never go wrong buying a Breitling watch, you’ll own a beautiful timepiece that you can be really proud of.

Write A Comment