Cartier is a luxurious fashion brand that is known to produce some of the highest-demand luxury goods, including watches. Luxury watches are known to be a potential investment and thus appreciate or retain their value after some time. We researched the question, Do Cartier watches hold value?

Most Cartier watches hold their value. The luxurious status and high demand for these watches cause resale prices to appreciate or hold their value. Some of their models even prove to appreciate in value over time, like the Cartier Tank, or Cartier Santos.

It all comes down to specific models whether a brand holds its value or not. Therefore, it’s always important to do your research before buying it as a potential investment. We researched the entire Cartier brand and tell you exactly which models hold value or appreciate over time.

Why do Cartier watches hold value

Not all watches hold their value. In fact, most watches and entire watch brands depreciate in value the moment you leave the store. This is usually determined by a few deciding factors, like an exceptional rarity, remarkable provenance, or the right condition of the timepiece during resale. But one of the most important factors is the supply & demand of a specific model.

When talking about models that hold their value, watch enthusiasts usually come with brands like Rolex and Patek Phillipe which are basically one of the few brands that actually have watches that could be a good investment, appreciating in value over time.

Cartier on the other hand is one of the world’s most luxurious fashion brands, manufacturing luxury goods including luxury watches. The fact is that the demand for their watches tends to be incredibly high compared to the rate of supply.

Cartier is known to manufacture around 500.000 timepieces a year, making the brand relatively rare compared to its competitors. This rarity causes the demand to go up while the supply rate stays lower than the actual demand. This causes an extinction for specific models, which results in prices holding value or appreciating over time.

Which Cartier watches do hold their value

If you are looking for the right answer, this is actually a rather important question. Because whether a watch will hold its value or appreciate in value always comes down to a specific model of a brand. Therefore, we discussed the different Cartier models that hold or appreciate in value, to make it easy and clear. The following models are interesting to look at for the brand, Cartier:

  • Cartier Tank
  • Cartier Panthere
  • Santos de Cartier
  • Calibre de Cartier

We made a selection of the different Cartier models that could be interesting when you look at value retention. We will also discuss them one by one in the following paragraphs.

Cartier Tank

The Cartier Tank is probably one of the most popular watches for investments when it comes to the Cartier brand. This model carries incredible physical and emotional value due to its roots in the first world war, making it interesting for watch collectors. Due to its exceptional materials like gold and stainless steel, this model is expected to increase in value over the next few years and decades.

Cartier Panthere

The Cartier Panthere is another popular model amongst watch enthusiasts and collectors. Jeanne Toussaint, which is the director of the introduction of the Panthere ring, introduced this line in the 1920s. The exceptional popularity of the line also resulted in the introduction of the panther watch line.

The fact is that these watches are not being manufactured anymore by Cartier, reflecting the well-known supply & demand principle. Due to the extinction of these models the supply is way less than the demand. This causes this model to be a good investment or at least hold its value.

Santos de Cartier

Santos de Cartier is one of the oldest models that Cartier has ever produced. This line has been around since Louis Cartier introduced the line in 1904. This watch actually carries a very rich history as a pilot’s watch.

Due to its rich history, the model is very popular amongst watch collectors. The fact that people want to invest in a watch like this is because of the representation of Cartier’s heritage that is very clearly reflected in this model. This heritage and provenance cause this watch to hold value or even be a potential investment.

Calibre de Cartier

Last but not least on the list of Cartier watches that hold value is the Calibre de Cartier. Calibre de Cartier is a popular sport watch that is known for its roots in water sports. This model is usually desired by sports people who wear them for its heritage and useful features like perpetual calendars and strong materials.

These watches are known to not only hold their value well but also appreciate in value. These watches have even shown numbers like value increases of up to 170%.

Are Cartier watches a good investment

There is a difference between watches holding value and being an actual investment. As we mentioned above, this is usually driven by the supply and demand of a specific model. If a watch has a higher demand than the actual supply of that model, prices tend to go up.

It is actually a fact that most watch collectors and enthusiasts will tell you that Rolex and Patek Phillipe are the brands to look at when looking for potential investments in watches. Some may say that Cartier is also on that list. We discussed this topic in the paragraphs above.

The fact is that Cartier watches lose value during the first 6-12 months after purchase, but we discussed the ones that don’t in the paragraphs above. So, Cartier watches are a good investment when choosing the right model to invest in, and could even fall under one of the three best brands for potential investments.

We have another article on the Cartier brand that could be an interesting read when looking to invest in a Cartier watch. There are also a few deciding factors as to why certain models hold their value better than others, and there are helpful tips. You can read it over here.

How much do Cartier watches hold value

Cartier is one of the world’s most iconic fashion brands and it shows in its popularity of the brand. It is a luxury brand that is known for owning products that could be interesting value retainers. In fact, this brand is also known to be a part of the top three watch brands in the world when it comes to value retention.

How much a watch will actually keep of its value and how long it will take to get back to that price will stay will never be able to tell you exactly. This is because prices fluctuate and just like any other potential investment, you are never guaranteed.

For Cartier watches, we’ve seen specific models like the Calibre the Cartier that have value increases of up to 170%. We’ve also seen Cartier Tank Francaise models that have increased by significant value increases.

We do recommend only checking out the models we’ve mentioned above as those are the best potential investments for Cartier. Prices fluctuate and resale value could change depending on the time and model, but Cartier will hold significant value. For the models that we did not mention in the list, value drops are expected the moment you leave the store. Depending on the model, a value drop of about 20% – 50% are expected in the first three years of owning your new Cartier watch.

Are Cartier watches respected

The respect that a brand carries is an important factor for potential investments. When a watch carries a special legacy or heritage, the value of the brand increases as people see more mental value in the brand.

The fact is that Cartier firstly established itself in the jewelry industry, later it also established itself as a watch brand. In fact, Cartier watches grew out to be one of the most popular and recognizable brands in not only the jewelry industry but also in the watch industry.

The fact is that watches like the Tank, Panthere, and Calibre the Cartier carry a legacy and an emotional value that is very much appreciated by watch enthusiasts and collectors. They have several characteristics that could be interesting for these watch collectors. For example, the squared shape with Roman numerals is reflected in the Santos De Cartier. Also, the gold characteristics in the Tank collection carry huge respect and potential for investments.

All in all, Cartier watches are widely respected by normal people but also by enthusiasts which is reflected in the demand for these watches compared to the supply, and the investment opportunities, making it one of the most recognizable and respectable fashion brands.

Are Cartier watches good

Whether a watch is good or not is also a huge indicator of whether a watch will also hold its value or not. A watch that holds its value should last for several years and maybe even decades to go up in value. Therefore, we put down some characteristics of a good watch that will generally be more likely to hold its value:

Heritage and history hold value

Cartier is a brand that has been around since 1847 and has been going very strong ever since. The foundation of the brand was introduced by Louis-François Cartier who helped the brand start up until 1904.

Cartier was only a fashion brand before it started manufacturing watches. The brand really gained respect after the 1920s after the brand became so successful that people started adoring and respecting the products that they made at the time.

Style and materials hold value

Cartier carries a unique style that is reflected in their models. Most Cartier watches carry incredible exotic materials that will have great longevity like stainless steel, and gold, and this is also one of the reasons that Cartier manufactures watches that will hold their value really well.

The materials that are used are of very high quality and have potential investment opportunities. Other than that, the materials and unique style are incredibly important for a watch to hold its value.

Scarcity to hold value

The scarcity or rarity of a brand is also a huge indicator. Not only to tell you if a watch is good or not, but also if it will hold its value. If a watch carries a degree of scarcity, the demand will usually be higher causing the price of that particular model to go up.

The fact is that some watches are just different than others. They have a different style, are unique in some way, or carry a huge emotional value to watch collectors. The fact is that Cartier really is one of those brands. Hence why the watch is so popular, and also carries its value so well.

The fact is that watches that are special in their own way have way more value to watch enthusiasts, carrying much more mental and physical value.

So, do Cartier Watches Hold Value

Cartier watches are a brand that is special in the eyes of watch enthusiasts. It is a fact that the brand offers models that are very interesting when you look at possible investment opportunities, and will definitely be able to hold their value.

The fact that the brand will hold its value mostly has to do with the high demand, exotic materials, unique style, and relatively low supply compared to the demand for these watches. Most watches will depreciate in value the moment you leave the store, this is also the case with Cartier watches. In this article, we discussed the popular models that could be interesting for holding value.

So, as a conclusion, if you are looking for Cartier watches that will be most likely to hold their value, you should keep an eye out for the following models: Cartier Tank, Cartier Panthere, Santos de Cartier, Calibre de Cartier.

If you are looking for more information about Cartier watches, for example, the cost of servicing one of their models, you can check out more articles over here. We also have an entire website answering all of your watch queries, you can check that out over here.


  1. This design is steller! You most certainly know how to
    keep a reader entertained. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
    I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

Write A Comment