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Tissot is a popular watch brand that is known amongst watch enthusiasts as a timepiece of high quality but affordable prices. Although they fall under the lower price ranges, they can still have a reasonable value and maybe even hold that value for a worthy resale. We investigated the question, does Tissot hold value?

In general, Tissot watches do not hold their value. Tissot uses mass production in their manufacturing process which ensures that the watches have lower demand than the actual supply. Therefore, you can expect a value drop of about 30% – 50% in the first few years of owning your Tissot watch.

Watches are typically not great investments, to understand this we should dive a little deeper into the details. In the next paragraphs, we will discuss why Tissot does not hold value, and which models might do better than other Tissot watches.

Does Tissot hold value

Tissot is a watch brand that isn’t known for offering expensive products compared to its competitors. They manufacture watches that are relatively affordable. This usually also has an impact on the final resale value because it indicates that it lacks the mental or emotional value necessary to maintain its value. This usually has to do with exotic materials, the rate of supply, or the brand name. So, whether a watch holds value or not depends on numerous factors.

The fact is that most watch brands or models do not hold their value over time, and are not great investments. While there are some models in the industry that could actually be good investments, it is usually not wise to look at the brand but rather at specific models.

Only the premium brands like Rolex or Patek Phillipe offer a predominant part of their assortment that could be potential investments, other watch brands usually have specific models that could be interesting due to specific reasons.

The fact that these premium brands offer so many potential investments mainly has to do with the principle of supply & demand. Because these luxury watch brands are usually hand-made they have a longer production time and are more valuable in the eyes of watch collectors and enthusiasts due to the expertise and attention given to a particular model. This higher demand than the supply causes extinction and desirability that makes a watch hold value over time. Tissot on the other hand uses mass production (3.5 million pieces a year) which ensures that the specific models do not become extinct.

Tissot hold value

Do Tissot limited edition and vintage watches hold value

As we mentioned above, it is better to look at specific models as potential investments than looking at an entire brand. While most Tissot watches are not great investments due to the high rate of supply. The brand has also offered a number of limited edition watches in the past.

The name says it all, ‘limited edition’. These watches, for example, the Tissot T-Race MotoGP, are limited edition timepieces that could be interesting investments. The fact is that these watches also fall under the lower price ranges. And therefore the profit or value retention wouldn’t be significant. While the profit margin on these watches is minimal but has nevertheless proved that they can keep their value. We discuss this model in the next section.

Tissot T-Race MotoGP

This watch owes its roots to motorsport since this model was released. Tissot thought she wanted to pay tribute to an association with MotoGP™. This tribute opened up a possibility because it actually came with a limited edition line named the Tissot T-Race MotoGP line.

Tissot’s tribute to this line caused the brand to only manufacture 8000 pieces of this particular watch. This limited edition also comes with the principle of supply and demand. While the demand is relatively high for this model, the supply of only 8000 pieces is pretty low. This could cause an opportunity for watch collectors as this could cause an extinction over time. This could mean a potential investment opportunity.

These watches are limited edition and are pretty rare amongst watch collectors. You shouldn’t expect to make significant profits on this watch. It is not guaranteed, but this model might be in for reasonable value retention.

Tissot Vintage Chronographs

Tissot obviously also offers a vintage line that could be interesting for watch collectors. Vintage watches are not being manufactured anymore and therefore become increasingly popular for resale. One of the great models that Tissot offers is their Vintage Chronograph line.

This line became known because it was one of the first watches that really had an easy read in terms of time reading. It was really easy to read the dials on those models. This milestone in the watch industry is special. Together with the extinction, these watches become more popular for potential investment or resale.

The vintage watches from the ’30s and ’40s are now being seen on the watch market for around about $3000 USD. This is a very good chunk of their initial purchase price. This has proven that these models have retained their value for many decades now. These watches have proven to hold their value pretty well. But, it always comes down to specific factors like the condition, rarity, etc. If it will hold its value or not.

Do ‘normal’ Tissot watches hold value

Tissot offers some limited edition models that are quite rare for the habits of Tissot. But, they don’t offer any special watches that have a good reason to keep their value over time. While some vintage models might be interesting for holding pretty good amounts of their value. It is known that most ‘normal’ watches in the assortment of Tissot do not hold their value.

The fact is that you should not expect any of Tissot’s models to hold their value. This is because it just isn’t among the premium brand like Rolex or Patek Phillipe, etc. As we mentioned above, these Tissot watches are just not of the same caliber as the premium watch brands.

The fact is that Rolex, Patek Phillipe, Omega, or some other exceptions, carry an amazing legacy in terms of the luxury watch market. They make the brand name already a great reason for watch collectors to see it as a potential investment. Therefore, these big premium brands are the only brands that you can really invest in to make a profit from a specific timepiece.

So, Do Tissot watches hold their value

So, after the research, we can state that most Tissot watches do not hold their value, as well as most people, would like to see. The fact is that Tissot is a watch brand that uses mass production in its production process.

Tissot does have more to offer in its assortment that could be more interesting for holding its value. For example, Tissot has a few limited edition lines that could be interesting to hold value. But they also over vintage watches that are interesting for watch collectors and therefore could be holding value relatively well.

The thing is though, that these watches or models are not going to deliver you significant value nor can’t be seen as a potential investment. Tissot has the problem that they just aren’t seen as one of the premium watch brands in the world. This isn’t particularly a bad thing though. Because Tissot is still seen as one of the most well-respected watch brands in the industry. This is due to the amazing longevity and quality of their timepieces.

So, in conclusion, Tissot watches are not great in terms of holding value, except for some models that hold their value which we discussed in the paragraphs above. But they are still watches that will be worth the price and could be a great investment in those orders.

Are Tissot watches a good investment

There is a difference between value retention and investing in watches. If a watch hold’s its value relatively well, it just means it will hold the value of the initial purchase price. But watches are also sometimes seen as potential investments. Investing in watches usually takes a lot of time. Usually, decades because it needs time to become extinct and increase in value.

The fact is, unfortunately, that the Tissot brand does not offer any good models for investments. When looking at potential investments you’d rather look at the big premium brands as we mentioned before in this article. If you are looking at good watch brands to invest in, we actually have a very interesting article over here about Omega watches. Because these watches could actually be great investments.

While investments are usually seen in terms of making a profit on watches, you can also look at it as an investment for a good quality watch. Tissot is the right address when looking at durable, amazing quality watches that will last for several decades.

Are Tissot watches respected

Tissot is a watch brand that has been around since 1853, making it a brand that carries an amazing experience in watch manufacturing history and has been around for several decades. This experience in watchmaking has been labeled with innovative products and unique designs by the brand.

Tissot is one of the most respected brands in the industry. This is due to the amazing quality, experience, and longevity of the timepieces they manufacture. Tissot is arguably one of the best brands you can buy as an entry-level watch for under $1000 USD.

With their COSC-certified movements and Swiss manufacturing roots, they also take a valuable step in the market. The watch is known for very good reliability as the quality exceeds expectations. Making Tissot a very well-respected brand in the industry of watch manufacturing. This respect means that the brand is well-established in the watch industry and that they carry a legacy that could be leading to Tissot watches holding their value over time.

Is Tissot a high-end watch

High-end watches are more likely to hold their value as they usually use more valuable materials, and are not mass-produced like most lower-end watches. High-end watches are never labeled, so there are no specific guidelines for high-end watches.

Although there are no specific guidelines, we see recurring factors like the brand name, materials hand-made productions, and price-tag. These factors are important for determining whether a watch can be considered high-end.

If you look at all of these factors, only the lack of one of these in a particular watch brand or model would be enough to diminish them from the luxury watch market. The fact is that Tissot has problems with several of these factors. Like the Brand-name, price tag, and relatively affordable materials in most of its timepieces. Therefore, Tissot is not a high-end watch brand and we can state that this will be a negative impact on the value retention of the brand.

Tissot’s competitors

We discussed in this article that Tissot watches are not among the premium brands in the world. Some of the premium brands are Rolex, Patek Phillipe, Omega, etc. These watches are therefore also seen as good investments and have great value retention.

Tissot on the other hand would rather be compared with the likes of Seiko, or TAG Heuer, which are also not seen as premium watch brands but do have an amazing quality assortment. These watches also have some models that could be good value retention, but the majority wouldn’t be.

In conclusion, if you are looking for watches to invest in or have great value retention, look at the highest-end watches on the market, and keep them in your hands for several decades. Although Tissot watches are not great in terms of value retention, they are still amazing watches and can be used for longevity and can be used as an aiming fashion item.

For more articles on watch queries, you can take a look at our website over here. We also have a lot of articles on the different watch brands and if they will hold their value, you can check those out via this link.

Grand Seiko is a popular watch brand that produces its own in-house watches and is located in Japan. With the high degree of luxury, together with master craftsmanship and made in exclusive watch manufacturing studios, comes the urge to see it as a potential investment. So, do Grand Seiko watches hold value?

Some Grand Seiko watches hold value. Depending on the model, most Grand Seiko watches are expected to lose 10% – 20% of their value immediately after the moment of purchase. Some limited edition models will hold their value, but you can expect a value decrease of up to 45% at the time of resale.

Grand Seiko is an amazing brand that offers exclusive movements and exceptional craftsmanship. Some of their high-end luxury watches will hold value and we will discuss the exact models in the following paragraphs.

Why most Grand Seiko watches do not hold value

Grand Seiko is a luxury watch brand. Luxury watch brands usually are more likely to manufacture watches that have good value retention. This is also the reason why people think Grand Seiko is a better brand to invest in than the regular Seiko watch line, which is true in a sense.

Grand Seiko is basically made by the same manufacturer as Seiko, the difference is that it’s made in one of Seiko’s two exclusive watchmaking studios, where they manufacture watches for luxury watch enthusiasts as their target audience. The differences are seen in the price point, quality of materials, and handmade craftsmanship. These factors usually make for a better resale price.

The fact is that most watches in the industry do not hold their value nor are great investment opportunities. Only the most premium brands like Rolex or Patek Phillipe make for a worthy potential investment. But it is also a fact that watches holding their value comes down to specific models rather than entire brands, due to the characteristics or emotional value of a specific model.

This is the reason why most Grand Seiko watches do not hold their value. The value retention of a watch usually comes down to the supply & demand of a model. if the supply is lower than the demand for that model, prices tend to rise as time passes. Let’s discuss which models hold value.

Which Grand Seiko watches hold value

Just like some other luxury watch brands, Grand Seiko offers some models that hold their value better than others. Although you can’t expect them to be an amazing investment like some, for example, Rolex models, the following models have proven to hold their value relatively well. The models you should look at are usually the limited edition or some popular discontinued series. While these watches won’t always hold their value, they have proven they are capable to hold up to 80% – 100% of their value.

Limited editions:

  • Grand Seiko SBGJ021
  • Grand Seiko SBGA405
  • Grand Seiko SBGH267

Grand Seiko SBGJ021

This model is a limited edition watch that Grand Seiko produced in 2016. It comes with a 55-hour power reserve and a 36,000 vph operating movement. This limited edition model has only produced about 500 pieces ever since, making the supply rather limited. Although this watch doesn’t have an amazing demand compared to the supply, you can still be up for a great resale value of its initial purchase price due to the low supply.

Grand Seiko SBGA405

This is another limited edition model that has proven to hold significant amounts of its value. When Grand Seiko first introduced this limited edition watch, it cost $12,500, we now see these limited edition models sell for around €10,800, which means it held its value really well through the years with value retention of about 85%.

Grand Seiko SBGH267

This is another popular limited edition watch amongst watch collectors. With a production rate of 1500 units since the first launch in 2018, the watch has sold out ever since. It used to sell for around $6,500, we’ve seen these limited edition watches gradually rise in price, and have even seen price increases of up to 150% of their initial purchase price. Making it one of the few Grand Seiko models that did not only hold its value but was also a great investment.

How much will Grand Seiko watches hold value

Grand Seiko watches are known to hold pretty good value when choosing the right model. Although there are a few models that hold their value, you can generally state that these watches are not great investments nor hold value well.

You can expect a value drop for these watches of about 10% – 30% if you wait long enough for your resale. Expect a bigger value loss of about 40% – 50% when selling it within a year after purchasing.

Does Seiko hold value

There is a difference between Seiko and Grand Seiko watches. Although they are made by the same manufacturer, Seiko owns two exclusive watch factories where their Grand Seiko models are produced. Seiko is an entirely different story when it comes to potential investments or value retention.

This mainly has to do with the fact that Seiko is not a luxury watch brand. This includes the fact that it is mass-produced, made by machines. And has a way lower price than its premium brother Grand Seiko. We actually have an entire article explaining if Seiko holds value or not, you can read it over here.

There are several factors that determine whether a watch will hold its value or not. A few of them are the price. The supply compared to the demand, and the rarity and mental value of a specific model. The fact is that Seiko doesn’t target the luxury watch audience.

They rather target an audience that is just wearing watches as fashion pieces, making their products very affordable. So, it’s safe to say that Seiko models usually do not hold their value. Except for some discontinued models.

Grand Seiko hold value

Is Grand Seiko good quality

A watch that has good value retention needs good longevity. This has to do with the fact that a potential investment or value increase needs time, usually years or even decades. Therefore, the quality of a watch that holds value needs to be rather good.

Grand Seiko is an amazing brand that carries a big package of experience through the years. The manufacturers that produce their watches have been producing watches since 1881 when Seiko was founded.

Grand Seiko is known to have an amazing value for the price you pay. This means that their products have very good quality compared to the price you pay. This is reflected in the materials, craftsmanship, design, and finishing of the watch.

To make it even better, Grand Seiko watches are known to have an outstanding quality of construction compared to their competitors. Grand Seiko is superior in terms of quality and is amongst the best quality watches in the industry.

Is Grand Seiko a good investment

There is a difference between a watch that holds value and a watch that is seen as a potential investment. The fact is that Grand Seiko is a luxury watch brand that offers limited supply and relatively high demand. This causes some sort of extinction that could provide a potential investment.

The fact is, like we mentioned before, that most Grand Seiko watches will depreciate around 10% – 20% after they leave the store. With some exceptions that have proven to hold their value. It is hard to say which models will exactly be good investments. But we’ve definitely seen Grand Seiko models that appreciate in value after some time.

In general, Grand Seiko watches are not great investments. When looking at potential investments you should be looking at other watches like Rolex or Patek Phillipe, maybe even Omega. But the general Grand Seiko won’t do more than hold a significant amount of its value.

Conclusion

To conclude this article, we can state that Grand Seiko does not hold value as well as some other brands do. You can expect a value drop of about 10% – 20% of its value the moment you leave the store. When quickly selling your watch after you buy a watch, you can expect a value drop of around 40%.

Grand Seiko has models that have proven to hold value really well and you can resell them for sometimes 80% – 100% of their initial purchase price. Which is really reasonable when selling your watch after several years of wearing it.

All in all, like other brands, Grand Seiko watches hold value when choosing the right models. Make sure you do your research when buying a watch as an investment or if you expect it to hold value.

We have more articles on watches and specific queries about them. If you have questions about all of the different popular watch brands, don’t hesitate to check out our website over here. For more articles on Seiko or Grand Seiko, you can check out this page, we talk about additional service costs, potential investment opportunities, and more about this particular watch brand.

Cartier is a luxurious fashion brand that is known to produce some of the highest-demand luxury goods, including watches. Luxury watches are known to be a potential investment and thus appreciate or retain their value after some time. We researched the question, Do Cartier watches hold value?

Most Cartier watches hold their value. The luxurious status and high demand for these watches cause resale prices to appreciate or hold their value. Some of their models even prove to appreciate in value over time, like the Cartier Tank, or Cartier Santos.

It all comes down to specific models whether a brand holds its value or not. Therefore, it’s always important to do your research before buying it as a potential investment. We researched the entire Cartier brand and tell you exactly which models hold value or appreciate over time.

Why do Cartier watches hold value

Not all watches hold their value. In fact, most watches and entire watch brands depreciate in value the moment you leave the store. This is usually determined by a few deciding factors, like an exceptional rarity, remarkable provenance, or the right condition of the timepiece during resale. But one of the most important factors is the supply & demand of a specific model.

When talking about models that hold their value, watch enthusiasts usually come with brands like Rolex and Patek Phillipe which are basically one of the few brands that actually have watches that could be a good investment, appreciating in value over time.

Cartier on the other hand is one of the world’s most luxurious fashion brands, manufacturing luxury goods including luxury watches. The fact is that the demand for their watches tends to be incredibly high compared to the rate of supply.

Cartier is known to manufacture around 500.000 timepieces a year, making the brand relatively rare compared to its competitors. This rarity causes the demand to go up while the supply rate stays lower than the actual demand. This causes an extinction for specific models, which results in prices holding value or appreciating over time.

Which Cartier watches do hold their value

If you are looking for the right answer, this is actually a rather important question. Because whether a watch will hold its value or appreciate in value always comes down to a specific model of a brand. Therefore, we discussed the different Cartier models that hold or appreciate in value, to make it easy and clear. The following models are interesting to look at for the brand, Cartier:

  • Cartier Tank
  • Cartier Panthere
  • Santos de Cartier
  • Calibre de Cartier

We made a selection of the different Cartier models that could be interesting when you look at value retention. We will also discuss them one by one in the following paragraphs.

Cartier Tank

The Cartier Tank is probably one of the most popular watches for investments when it comes to the Cartier brand. This model carries incredible physical and emotional value due to its roots in the first world war, making it interesting for watch collectors. Due to its exceptional materials like gold and stainless steel, this model is expected to increase in value over the next few years and decades.

Cartier Panthere

The Cartier Panthere is another popular model amongst watch enthusiasts and collectors. Jeanne Toussaint, which is the director of the introduction of the Panthere ring, introduced this line in the 1920s. The exceptional popularity of the line also resulted in the introduction of the panther watch line.

The fact is that these watches are not being manufactured anymore by Cartier, reflecting the well-known supply & demand principle. Due to the extinction of these models the supply is way less than the demand. This causes this model to be a good investment or at least hold its value.

Santos de Cartier

Santos de Cartier is one of the oldest models that Cartier has ever produced. This line has been around since Louis Cartier introduced the line in 1904. This watch actually carries a very rich history as a pilot’s watch.

Due to its rich history, the model is very popular amongst watch collectors. The fact that people want to invest in a watch like this is because of the representation of Cartier’s heritage that is very clearly reflected in this model. This heritage and provenance cause this watch to hold value or even be a potential investment.

Calibre de Cartier

Last but not least on the list of Cartier watches that hold value is the Calibre de Cartier. Calibre de Cartier is a popular sport watch that is known for its roots in water sports. This model is usually desired by sports people who wear them for its heritage and useful features like perpetual calendars and strong materials.

These watches are known to not only hold their value well but also appreciate in value. These watches have even shown numbers like value increases of up to 170%.

Are Cartier watches a good investment

There is a difference between watches holding value and being an actual investment. As we mentioned above, this is usually driven by the supply and demand of a specific model. If a watch has a higher demand than the actual supply of that model, prices tend to go up.

It is actually a fact that most watch collectors and enthusiasts will tell you that Rolex and Patek Phillipe are the brands to look at when looking for potential investments in watches. Some may say that Cartier is also on that list. We discussed this topic in the paragraphs above.

The fact is that Cartier watches lose value during the first 6-12 months after purchase, but we discussed the ones that don’t in the paragraphs above. So, Cartier watches are a good investment when choosing the right model to invest in, and could even fall under one of the three best brands for potential investments.

We have another article on the Cartier brand that could be an interesting read when looking to invest in a Cartier watch. There are also a few deciding factors as to why certain models hold their value better than others, and there are helpful tips. You can read it over here.

How much do Cartier watches hold value

Cartier is one of the world’s most iconic fashion brands and it shows in its popularity of the brand. It is a luxury brand that is known for owning products that could be interesting value retainers. In fact, this brand is also known to be a part of the top three watch brands in the world when it comes to value retention.

How much a watch will actually keep of its value and how long it will take to get back to that price will stay will never be able to tell you exactly. This is because prices fluctuate and just like any other potential investment, you are never guaranteed.

For Cartier watches, we’ve seen specific models like the Calibre the Cartier that have value increases of up to 170%. We’ve also seen Cartier Tank Francaise models that have increased by significant value increases.

We do recommend only checking out the models we’ve mentioned above as those are the best potential investments for Cartier. Prices fluctuate and resale value could change depending on the time and model, but Cartier will hold significant value. For the models that we did not mention in the list, value drops are expected the moment you leave the store. Depending on the model, a value drop of about 20% – 50% are expected in the first three years of owning your new Cartier watch.

Are Cartier watches respected

The respect that a brand carries is an important factor for potential investments. When a watch carries a special legacy or heritage, the value of the brand increases as people see more mental value in the brand.

The fact is that Cartier firstly established itself in the jewelry industry, later it also established itself as a watch brand. In fact, Cartier watches grew out to be one of the most popular and recognizable brands in not only the jewelry industry but also in the watch industry.

The fact is that watches like the Tank, Panthere, and Calibre the Cartier carry a legacy and an emotional value that is very much appreciated by watch enthusiasts and collectors. They have several characteristics that could be interesting for these watch collectors. For example, the squared shape with Roman numerals is reflected in the Santos De Cartier. Also, the gold characteristics in the Tank collection carry huge respect and potential for investments.

All in all, Cartier watches are widely respected by normal people but also by enthusiasts which is reflected in the demand for these watches compared to the supply, and the investment opportunities, making it one of the most recognizable and respectable fashion brands.

Are Cartier watches good

Whether a watch is good or not is also a huge indicator of whether a watch will also hold its value or not. A watch that holds its value should last for several years and maybe even decades to go up in value. Therefore, we put down some characteristics of a good watch that will generally be more likely to hold its value:

Heritage and history hold value

Cartier is a brand that has been around since 1847 and has been going very strong ever since. The foundation of the brand was introduced by Louis-François Cartier who helped the brand start up until 1904.

Cartier was only a fashion brand before it started manufacturing watches. The brand really gained respect after the 1920s after the brand became so successful that people started adoring and respecting the products that they made at the time.

Style and materials hold value

Cartier carries a unique style that is reflected in their models. Most Cartier watches carry incredible exotic materials that will have great longevity like stainless steel, and gold, and this is also one of the reasons that Cartier manufactures watches that will hold their value really well.

The materials that are used are of very high quality and have potential investment opportunities. Other than that, the materials and unique style are incredibly important for a watch to hold its value.

Scarcity to hold value

The scarcity or rarity of a brand is also a huge indicator. Not only to tell you if a watch is good or not, but also if it will hold its value. If a watch carries a degree of scarcity, the demand will usually be higher causing the price of that particular model to go up.

The fact is that some watches are just different than others. They have a different style, are unique in some way, or carry a huge emotional value to watch collectors. The fact is that Cartier really is one of those brands. Hence why the watch is so popular, and also carries its value so well.

The fact is that watches that are special in their own way have way more value to watch enthusiasts, carrying much more mental and physical value.

So, do Cartier Watches Hold Value

Cartier watches are a brand that is special in the eyes of watch enthusiasts. It is a fact that the brand offers models that are very interesting when you look at possible investment opportunities, and will definitely be able to hold their value.

The fact that the brand will hold its value mostly has to do with the high demand, exotic materials, unique style, and relatively low supply compared to the demand for these watches. Most watches will depreciate in value the moment you leave the store, this is also the case with Cartier watches. In this article, we discussed the popular models that could be interesting for holding value.

So, as a conclusion, if you are looking for Cartier watches that will be most likely to hold their value, you should keep an eye out for the following models: Cartier Tank, Cartier Panthere, Santos de Cartier, Calibre de Cartier.

If you are looking for more information about Cartier watches, for example, the cost of servicing one of their models, you can check out more articles over here. We also have an entire website answering all of your watch queries, you can check that out over here.

Breitling is one of the world’s most famous watch brands. With its rich history of producing timepieces since 1884, the brand carries some exceptional expertise and experience. They have a wide range of luxury watches that can also be seen as an investment. That’s why we were curious, Do Breitling watches hold value?

Most Breitling watches do not hold their value. It always depends on the model whether a watch retains its value. Expect a value drop of about 10% to 40% after leaving the Breitling boutique for most models. Some exceptions like their odd limited edition models could hold their value.

We just gave you a general answer to the question. But we were also curious about the specific models that do retain their value and how much they retain their value. We have further researched this topic in the following paragraphs.

Why most Breitling watches do not hold value

Breitling watches are seen as one of the most luxurious and exclusive watch brands available. Although they have this luxurious status, most models still tend to lose significant amounts of their value after leaving the boutique, so how come?

The truth is that watches are not as great of investments as people might think. The watches that are good investments usually need decades to regain their value or appreciate in value. These watches are usually the most elite brands like Rolex or Patek Phillipe. The fact is that these watches usually have a lower supply compared to incredible demand.

The supply and demand of a specific model is a big indicator of whether a watch will hold its value or eventually depreciate in value. Next to the supply and demand, there are other factors like exceptional rarity, remarkable provenance, or the condition of the piece that determines the value at the time of resale.

A great example when it comes to Breitling is the Breitling Emergency Orbiter 3. This watch carries exceptional rarity with only 1999 models made. This causes the demand to be higher than the supply and therefore we see a positive trend in the price appreciation over time.

Unfortunately, most Breitling watches tend to fall under the category of depreciating over time due to there, for example, mass production rate or unnecessary provenance. Therefore, depending on the model, a value drop anywhere between 10%-40% is expected. You can expect an average value drop of about 30% when buying your Breitling watch.

Do Breitling Watches Hold Value

Which Breitling watches do hold their value

Although most Breitling watches don’t tend the appreciate over time. They actually have some models that have proven to appreciate or at least hold their value significantly compared to their competitors. We are talking about some of the following models:

  • Breitling Emergency Orbiter 3
  • Breitling Avenger II GMT
  • Breitling Transocean
  • Breitling Colt
  • Breitling Navimeter

These are just some examples of the watches that have proven over the years that they can hold their value relatively well. Although not all of these models will always appreciate over time, they do hold significant value. We researched all of these models, and why they are so popular amongst watch enthusiasts.

Breitling Emergency Orbiter 3

It’s not for nothing that we put this model at the top when we talk about potential Breitling investments. Because this model is very popular amongst watch collectors as it is known to appreciate over time pretty significantly compared to the rest of the brand’s models.

This mainly comes down to the incredible demand compared to its very low supply. In fact, it is known that there are only 1999 of these models made in the history of the Breitling Emergency Orbiter 3. You can describe this watch as an oversized analog-digital quartz watch which is interesting for watch enthusiasts due to its heritage and history in the hot air balloon industry.

For these reasons, this might be the only Breitling watch model that really tends to not only hold its value over time but also appreciates in value. So, for investors, we recommend taking a further look into this specific model.

Breitling Avenger II GMT

Although the following Breitling models are not as good investments. They have proven to hold their value relatively well over the years. One of them is the Breitling Avenger II GMT. Which is one of Breitling’s generic steel models that sets itself apart with a singular piece of laser engraved steel.

Although this model does seem to depreciate in value, it does hold its value pretty well. If we pull up the numbers, you can expect a value drop of about 15%-20%, which is a very acceptable depreciation after wearing it for a long time.

Breitling Transocean

Another popular Breitling model is the Breitling Transocean. Which is one of Breitling’s sought-after watches that are also popular for keeping significant value. It is a popular dress watch and has a great value for what you pay.

With their high quality and COSC-certified movements. You can expect longevity that is significant and will keep its quality over the years. This watch is available for around $1500 USD and will depreciate around 15%-25% of its value over the years when kept in good condition.

Breitling Colt

The Breitling Colt is a watch that is popular for its military roots and also one that will hold considerable parts of its purchase price when reselling. This model is also known to hold its value due to a higher demand than the actual supply.

These Breitling Colt watches that were bought before the 00s are likely to have increased in value by 180%. Coming from $1000 USD in the 90s demanding up to $3000 USD. Although this is only for the people that bought the model back in the day.

Modern Colt watches tend to not really depreciate in value. They might be expected to have a value drop of around 15%-20%.

Breitling Navitimer

Breitling Navitimer is the last but not the least one of the possible investments that Breitling has in their assortment. This watch is popular for being in the pilot’s industry and became famous because of it. Just because of its value retention it also became popular amongst watch enthusiasts.

With a price of around $6000 USD for a used Breitling Navitimer, it has proven to hold its value relatively well over the years compared to the other Breitling models.

How much do Breitling watches hold value

When comparing all the statistics, we can pull a conclusion out of all the numbers that you can expect an average value drop of around 30% after your Breitling watch leaves the boutique.

To clarify, this is an average. If you were to ask the question literally, do Breitling watches hold value, that would be an average answer. On average, Breitling watches do not hold their value and will depreciate around 30% over time, depending on the model. There are specific models that we talked about that could be exceptions.

Are Breitling watches considered luxury

Luxury watches could be a good indicator of possible investment for your timepiece. Luxury watches are special watches that have characteristics that separate them from normal fashion watches. If you are looking to invest in a watch or looking for a watch that holds its value, it is important that you pay attention to luxury watches.

As we mentioned, luxury watches have a few characteristics that separate them from the rest. We have done research in several of our articles to find out what exactly those characteristics are:

  • The brand name
  • Materials
  • Is it Hand made
  • Price-tag

It is very well known that Breitling offers its products with high-end materials and in-house movements. With its high brand awareness, and by using its own materials, and handmade timepieces. They not only respond to the physical aspect but also the mental aspect with their products. Its price range can also be distinguished from normal fashion watches and therefore, this watch can be considered a real luxury watch.

To check out more on this topic, we actually have an entire article on if Breitling is considered a luxury watch, and why. It could be very helpful when looking for your first luxury watch or looking for your first potential investment in a watch. You can check out the article over here.

Do Breitling watches just hold value or are they a good investment

Some people might be coming to this article to find out whether Breitling might be a nice brand to invest in so that they can get a nice resell later on. We have listed everything in this article to see whether Breitling retains its value, and which models actually do. But is Breitling a good investment?

Breitling watches are not great investments. With average depreciation percentages of about 30% in the first few years, you can expect a significant depreciation in value. However, Breitling is one of the few brands that carry a few models that could be good investments.

Whether a watch holds its value or is actually a good investment is quite different. Holding value well just means that the watch less quickly loses its value than the average watch after leaving the boutique. Good investments mean that you can actually end up with a profit for your watch.

The fact is that most watches are not great investments. This is due to the fact that it often takes a very long time before they get back to holding value or before they exceed their initial purchase value. If you are looking to invest in a watch you should be best off taking a look at the cream of the crop, Rolex or Patek Phillipe.

Furthermore, there are only very few other brands that are really a good investment. Although it is true that there are really specific models from other brands that can also be good investments. We always recommend researching a specific model for investments, and not the brand.

What kind of person wears Breitling watches

If you are looking to resell one or more of your Breitling timepieces after a few years. It could be good to know what kind of person to look for. If you have been keeping your Breitling watch for years and it has actually proven to hold its value. This could be a great question.

We usually see Breitling watches being worn by people who are hard workers and have adventurous careers where they are seen. Think about people like professional athletes, entrepreneurs, or soldiers in the army. That’s something that could be described as a tough profession.

If your watch actually held its value and you are looking for a nice resell on your watch. You can look for people with these characteristics.

Are Breitling watches still popular

When you actually found out that Breitling watches tended to hold their value over the last few years. You might want to know if this will keep happening in the coming few years. The popularity of a brand could depreciate. Because if you are looking for a Breilting that holds its value, you might need to wait several decades for it to hold value or appreciate.

The fact is that Breitling is one of the world’s most famous and prestigious watch brands. It is amongst the most popular and highest-rank watch brands in the world. With their new innovations and highest quality materials, this upward trend of popularity is not going to go down anytime soon.

Watches are not only something to tell the time but also have a mental and emotional value that people always want to experience. So, you don’t have to worry about these watches becoming less popular. But you don’t have to worry about the brand either, as it is one of the largest and most experienced in the whole industry.

If you are looking at more articles on several watch queries, you can check out our website over here. We have a lot of questions answered about the different watch queries and different watch brands like Breitling, Seiko, Rolex, Tissot, Omega, and many more.


Tag Heuer watches are known to be a relatively affordable luxury watch brand in today’s watch industry. Some “luxury watches” are regularly used as an investment for the future, which could be a smart move depending on the watch and the brand. But, do TAG Heuer watches also hold their value?

In general, TAG Heuer watches tend to not hold their value. TAG Heuer’s don’t seem to have an exceptional demand compared to their rate of supply. For (most) TAG Heuer’s, a value drop of about 50% within two to four years is expected. TAG Heuer’s vintage line did prove to hold value over time though.

Although you can’t blindly buy a new TAG Heuer and expect it to go up in value, doing some TAG Heuer research could lead to a solid investment. How could it be that some watches keep their value, and some don’t? We explain everything in the following paragraphs.

Do TAG Heuer watches hold value

The reason that this question even comes to mind with people is that the brand is a luxury watch brand. Some luxury watches tend to hold their value over many years due to their high-quality materials and longevity. Although some luxury watches tend to hold better value than normal watches, TAG Heuer is very low on the list of luxury watches that hold their value.

The fact is that most brands, including Swiss Luxury brands, lose value over time. And that the market for luxury watch investments turns out to be rather limited. Watches that tend to hold their value or even appreciate in price over time, are Rolex and Patek Phillipe. The differences with other luxury watch brands seem to be the rarity and desirability of the brands. Due to high demand and relatively low supply, the watches appreciate in value over time.

This principle, which has been proven for years, is not the case for (most) TAG Heuer watches. This immediately separates the TAG Heuer watches that do hold their value from the ones that don’t. TAG Heuer’s vintage line. For example, Heuer Monaco or Heuer Carrera seems to have held its value way better than the general TAG Heuer watch. And once again, this is due to the exceptional rarity, remarkable provenance, or excellent condition of the piece. Limited productions tend to hold value (20.000 units or less). Not only these factors come into play, but people should also keep the timepiece in good condition and sell it when the time is right to make a valuable return. This return can be more valuable focussing on other aspects.

Although in general, TAG Heuer watches don’t really hold their value, some definitely will in the future. So, not all TAG Heuer watches will depreciate in value over time. If you would have bought some of Heuer’s vintage watches 40 years ago, you would have been able to sell them with a significant profit. We are talking about some of Heuer’s vintage models that we discuss in the next few paragraphs.

do tag heuer watches hold value

Do (TAG) Heuer’s vintage watches hold their value

As we mentioned, TAG Heuer definitely has some models that have proven to hold their value through the years. Think about Heuer’s Monaco model or their Carrera models. You might have noticed us not putting “TAG” in front of these models. Some believe that this is partly the case of modern TAG Heuer’s not holding their value as well anymore. In 1985, Heuer became TAG Heuer, which led to different manufacturer strategies and quality.

We wanted to provide you with some of the models that have held their value over time. Although these watches are still available on TAG Heuer’s website, we are talking about the classic models.

Classic Heuer Autavia

The Heuer Autavia is one of Heuer’s watches that seemed to have held its value over the years. From 1933 to 1963, it was the essential dashboard counter of airplanes and rally cars. If you would have bought one of these models about 40 years ago, chances are that you could have sold it today for an amazing profit.

Classic Heuer Monaco

Heuer also produced another model in their vintage line, which is known to have held its value pretty well over time. Namely, the classic Heuer Monaco watches. If you would have bought this watch a few years ago and own one now in fine condition, you would be selling it for significant profits. Due to this vintage piece’s exceeding rarity and high demand, prices went up over time and caused the watch to be able to sell with profits over time.

Classic Heuer Carrera

The last Heuer model that has risen in prices over the last few years is the Carrera movement. This movement could have been bought 40 years ago for a bang of $450,-, and now be sold for prices up to $8000,-.

In the end, it all has to do with the demand and supply of the watches. If a watch model carries a lot more demand than the rate of supply it is manufactured in, chances are pretty significant that the watch can be sold for profits over time. This is proven by these classic vintage watch models that have risen in prices over time.

Are modern TAG Heuer good investments

Now that we talked about the investments that could have been good 40 years ago. It might be helpful to know what TAG Heuer watches hold their value in the future.

Good investments for watches are usually determined by demand and supply. Looking for a watch that you think could get a higher demand rate than the supply rate in the future, can be a good way of finding a future watch investment for yourself. Although this could be a good way of finding future investments, you are probably better of looking for different investment options.

As with all watches, TAG Heuer’s are not great investments. This has to do with the ROI, (return on investment). The time span in which you’ll have to keep it safe (several decades), and the condition in which you’ll have to deliver when selling it. Having said that, when you finally will be able to sell your long-saved timepiece for your valuable exit, it is likely that there have been much more valuable investments through the years.

To keep it easy. There are two watch brands that have proven to keep their value due to low supply and way higher demand. Those are Rolex and Patek Phillipe. So, if you want to invest in a watch, invest in those to keep it easy for yourself. TAG Heuer is simply not the best investment for watches, and none of the modern watches of today will be a better investment than the premium Rolex or Patek pieces.

do tag heuer watches hold value

Are TAG Heuer watches respected

Now that we know that TAG Heuer doesn’t offer the best investments and doesn’t hold their value unless you bought one of their vintage watches 40 years ago. Let’s talk about whether TAG Heuer is a respected brand. Because TAG Heuer doesn’t seem to disappoint with their quality and precision chronographs.

Opinions are definitely divided on this topic. Some people state that, save for a few models, such as the Monaco, Autavia, or Carerra, the quality of finishing is comparable to brands such as Tissot. This is half the price. So, some people state that there are better options for the price they pay. Also, people complain bout the depreciation of the price after wearing it for years.

Other than these few differences, TAG Heuer has turned out to be a respectable brand that offers high-quality watches for their prices. TAG Heuer scores very good on their precision chronographs, which have proven to offer great precision through the years.

Does TAG Heuer have good resale value

After doing some research, we can conclude that TAG Heuer doesn’t have great resale value. There are a few exceptions to the brand (mentioned above). But these will have needed to be bought a few decades ago to have made a profit today.

Resale value is usually not found in watches, except for some exceptions like premium Rolex watches and premium Patek watches. Also, TAG Heuer’s vintage line comes with some good resale value, these tend to be vintage pieces in fine condition and of exceeding rarity.

Summing up

So, let’s sum up this article. In this article, we discussed whether TAG Heuer watches are a good investment and if they hold their value over time. After reading it, we can conclude that TAG Heuer watches won’t hold their value. This mainly has to do with the demand and supply. This is also the primary reason why some luxury watches do tend to keep their value over time. Think about watches like Rolex and Patek, which seem to be the only few watches that seem to be a good investment in today’s watch world.

TAG Heuer watches are relatively mass-produced and don’t have a bigger demand than their production rate. This causes their watches to not appreciate over time. Or, better said, this causes TAG Heuer watches to not hold their value.

We also concluded that TAG Heuer watches are not a good investment for the future. This mainly has to do with the fact that there are much better options for investments out there. If you would have bought some of Heuer’s classic vintage models (mentioned in the article) a few decades ago you caught have been in for a nice profit now. But, watches are just the type of investments that need time to appreciate, and the ROI is not as good as some other potential investments.

IWC watches are beautiful timepieces that are known to produce high-quality materials while keeping a beautiful look. With their exotic materials and solid status in the watch industry, they might be good to hold their value. But is this true? We researched, Does IWC hold value?

IWC watches do hold their value well compared to their competitors. IWC could have an amazing resale value. It mainly has to do with the supply and demand and the model that you own. Although the watch holds its value, is it difficult to use it well as an investment as it doesn’t tend to appreciate.

Although IWC watches usually have a pretty good resale value, it all depends on different models and factors, we discuss all the different possibilities in the following paragraphs so you can’t go wrong!

Why IWC watches hold value

IWC watches are special watches, with the use of transparent case backs and their special milestones they’ve become something special in the watch industry. Watches that tend to hold their value are usually special in one way or another.

The most common way a watch could be holding its value well is due to its high-quality materials and longevity. These factors can ensure that a watch lasts a long time and therefore remains in the right condition for a worthy resale. But there are more factors that come into play if you want a watch to hold its value.

Most watches in the watch industry can be expected to lose around 40% – 50% of their value from the moment they leave the store in the next coming years. However, IWC is one of the few ones that tend to hold their value relatively well compared to the rest. There are a number of factors that you may not immediately expect, but which determine whether a watch retains its value. For example, rarity and desirability are very important for the value retention of a watch.

This mainly has to do with the fact that because of these factors, the demand usually is higher than the supply of this particular watch. This causes the rarity and desirability for a model to go up, which causes prices to at least hold their value over time.

Which IWC watches hold value

Just like any other investment, it is not the brand that will hold its value, but it is the specific models that are more popular than others. IWC offers a big amount of watches in their assortment and certainly not all of those appreciate or even hold value. In fact, most of them lose value quickly.

IWC does have some models that have rarely depreciated in value over the years though, and even some that have appreciated. Which is quite rare for a watch brand. Some IWC watches that are interesting in terms of value retention are:

  • IWC Pilot
  • IWC Aquatimer
  • IWC Da Vinci
  • IWC GST
  • IWC Ingenieur

These are just some models that IWC has which tend to hold a significant amount of their value over time. One of the most popular ones is the IWC Pilot line, which has proven to hold its value and not depreciate for a long time now. We actually have another article that talks about TAG Heuer watch holding their value over time, if you are interested in that rand as well, you can check it out over here.

iwc hold value

IWC Pilot

The IWC Pilot is a very popular model that IWC offers in their assortment, and might even be the most popular model in their timepiece line. This watch was first introduced in 1936 for civil aviation, which makes it perfect for busy humans.

This watch is designed to endure all physical activities and is therefore also made for longevity. With their great accuracy and manufactured to last, these watches are perfect for people who want to trust their watch in the long run, which could immediately be a sign of value retention.

The IWC pilot is fairly popular amongst watch collectors and enthusiasts. The watch is made with high-quality materials from titanium and a ceramic-like surface which are valued extremely well. Together with their rarity and craftmanship, this watch ensures a great resale value over time.

The IWC pilot is one of the few exceptions when it comes to having great resale value. When buying an IWC Pilot from the store, you can expect prices to begin from about $4500 USD. Although most watches tend to depreciate after leaving the store, This watch should still have a resale value of about the same price after several years.

IWC Portugieser

The IWC Portugieser is an exception as this watch is usually known to depreciate in value over time. However, recent studies have shown that this watch actually appreciates if you hold onto it for long enough.

The fact is that the IWC Portugieser tends to depreciate in value consistently in the first decade of owning it. But after about two decades, this watch actually starts to appreciate in value again. After about 15 years, you can expect a depreciation of about $1,500 USD in value.

This price will rise again if you take a look at the status after about two decades. The price of an IWC Portugieser slowly starts to appreciate again. So, if you are planning on keeping your IWC Portugieser for more than two decades, this could actually be quite a good investment. But if you are just wanting to buy a watch like this for fashion purposes, you’ll probably be better off looking at other alternatives.

Although this watch isn’t a great investment, it has proven to hold its value relatively well. With a depreciation of about 15%, it does fall under high-value retention.

Average IWC Pilot prices:RETAIL PRICE1 YEAR5 YEARS10 YEARS15 YEARS
Value:$4,500 $4,300$4,300$4,400$4,650
Value retention of the IWC Pilot:

So, Does IWC hold value

IWC watches do hold their value incredibly well compared to their competitors. Although this is a general statement. So, not every watch from IWC will retain its value well, so look at the models we have mentioned above for potential value retention.

If you are looking for the most popular watch that is most likely going to retain most of its value and even might appreciate over time you should still be looking at the IWC Pilot. The fact is that most watches in the industry tend to lose most of their value from the moment they leave the store, IWC is a watch brand that could be interesting if you are after such purposes.

Is IWC a good investment

There is a difference between value retention and potential investment for a watch, in this paragraph, we will be discussing if IWC also has certain models that don’t only hold their value but also tend to appreciate over time making them a good investment.

While IWC definitely won’t be as good of an investment as the likes of Rolex or Patek Phillipe, there are still certain models that might appreciate in value and so be a good investment opportunity. One of them brings us back to the IWC Pilot which has proven to appreciate in value after several decades.

However, to be fair there are better investment opportunities when it comes to investing in watches. In fact, there are very few watches that can actually be seen as a potential investment. The only ones that really are good investments are certain models of Rolex and Patek Phillipe.

So if we put everything together. Yes, IWC could be an investment but the amount of time it takes for some of their models to appreciate in value would probably not be worth the investment. We are talking about an appreciation of about $200 USD in a time span of two decades. So, if you are looking for an IWC watch you should buy it for the heritage and the mental value you add to it. You’ll be lucky to see that some of the above watches will hold their value relatively well compared to their competitors.

Which IWC watches depreciate

Now that we know the models that tend to hold their value and maybe even appreciate over time, we also wanted to discuss the ones that depreciate really fast and thus do not hold their value.

We can state that most watches depreciate in value. This is also the case with IWC watches. Most watches that leave the store will typically depreciate in value by about 50% in the next three years. You can expect most IWC watches to do the same.

With an exception of the watches we mentioned above, we can you actually assume that the rest of the IWC models will drop in value pretty quickly. Some examples of IWC watches that tend to depreciate are:

  • IWC Portugieser
  • IWC Portofino
Average IWC Portugieser:RETAIL PRICE1 YEAR5 YEARS10 YEARS15 YEARS
Value:$5,500 $5,100$5,000$4,400$4,050
Value retention of the IWC Portugieser:
Average IWC Portofino prices:RETAIL PRICE1 YEAR5 YEARS10 YEARS15 YEARS
Value:$14,500 $13,000$9,300$4,900$4,050
Value retention of the IWC Portofino:

As you can see in the tables, these are some examples of watches that tend to depreciate. The IWC Portofino can lose about $10,000 USD worth of value after 15 years of age, which is a significant depreciation.

Typically you can expect most IWC watches to depreciate in value after the first few years. Except for the ones we mentioned in the paragraphs above.

If you are looking for more articles on watches, we actually have an entire website on every single watch query you can imagine. Every single popular brand and query will be discussed over here on our website.

Tudor is a luxury watch brand that settled itself in the watch industry in 1926. While it’s clear that its big brother Rolex, is regarded to own some models that own the best watches with value retention, does not immediately mean that this is also the case for Tudor. We researched the question, do Tudor watches hold value?

In general, Tudor watches do not hold their value. Although it depends on the model, most Tudor watches do not have great value retention or increase over time. Some models like the Heritage Black Bay and Pelagos do tend to hold their value better than the competition though.

To find out whether a watch brand retains its value well, we look at a number of factors. For this, we have researched and juxtaposed the details. We discuss them in the following paragraphs.

Do Tudor watches hold value

Asking yourself whether Tudor retains its value well is not a silly question at all. Tudor is a luxury watch brand and secondly, it is also the brother of Rolex.

Watches are often seen as potential investments. But the fact is that in most cases they lose their value, or it takes so long for investors to make any profit on them, that it’s not even worth it anymore. Unfortunately, most watches lose value the moment they leave the store.

Whether a watch retains its value mostly has to do with the supply and demand of a specific model of the brand. Some watches tend to have a higher demand than the supply that’s eventually produced of that particular model. This causes a form of extinction which causes those prices to go up.

Most fashion watches are mass-produced and therefore never really hold their value. Most luxury watches are hand-made and have a longer production time which means less can be made of them. Although Tudor doesn’t hold its value in general, there are a few watches that have proven to hold their value or even appreciate in value. Some popular watches that have proven to hold their value are Heritage Black Bay, and Pelagos models.

do tudor watches hold value

Does the Tudor Heritage Black Bay hold value

The Tudor Heritage Black Bay is seen as one of Tudor’s most popular models, not only in terms of success but also in terms of demand.

The first thing to understand is that the ‘Heritage Black Bay’ is a line within the assortment of Tudor, which means it represents multiple and also different models. It is not common to see a Heritage Black Bay appreciate in value over time, but this line is known to offer specific models that have proven to hold their value pretty well. Some popular models that the Heritage Black Bay line offers that tend to hold their value are:

  • Black Bay Fifty-Eight
  • Black Bay GMT
Model:Expected value drop:
Black Bay Fifty-Eight0 – 20%
Black Bay GMT10 – 30%
Popular Tudor models and their value depreciation

The value drops in the table above could be expected in a time period of about three years. These models are worth noticing because the average value drop of a watch tends to be way higher.

Black Bay Fifty-Eight

This watch is one of the most popular dive watches, with a price of around $3700 USD you would like to know whether this watch retains its value a bit. In fact, the Tudor Black Bay fifty-eight is known to hold its value pretty well compared to its competitors.

This watch has a domed sapphire crystal and is manufactured with its self-winding mechanical movement. The fact with this model is that the demand for this watch is significant while the supply for the watch is relatively rare. Therefore, it is likely that this watch will hold value over time. Appreciation in value of this watch is not likely unless you buy it with one of the discontinued ETA versions.

Black Bay GMT

The Tudor Black Bay GMT is another very popular Tudor model that is expected to hold some value. The fact is that not all GMT watches are great investments, the differences can be put in the reference numbers. A Black Bay GMT that is generally known to hold its value pretty well is the Black Bay GMT 79830RB.

The fact with this model is still that it is very hard to tell whether they will appreciate over time, but this model has shown significant signs of holding its value the best possible for this particular brand.

Does the Tudor Pelagos hold value

The Tudor Pelagos is one of the most popular watches that Tudor offers. With its modern appearance and the use of quality materials and durability, it is safe to say that this watch belongs to the cream of the crop of the Tudor brand. It is arguably the best diver’s watch that Tudor offers and is made with a solid black case and sapphire crystals.

Because of its features and its status as being one of the best diver watches on the market, the demand rises and this also means that it is eligible for future investments. The Tudor Pelagos is the model that we are talking about.

Even though these watches are very popular amongst watch collectors and have all these status and characteristics, they haven’t proven to rise in price over time. The Tudor Pelagos is a watch that holds its value relatively well compared to the rest of the models that Tudor offers.

So, do Tudor watches hold value

Tudor watches are very popular and are a beautiful luxury watch brand that is popular amongst watch collectors and enthusiasts. The fact is though, that it is not worth investing in or that it doesn’t hold its value.

If you really want to buy one of the models we mentioned above. We recommend that you don’t look at it as an investment, but rather as something that will hold its value fairly well over the years. Think of it as something special and only buy a watch if you also value it mentally, because most watches are not a great investment. For Tudor, you can expect a value drop of about 50% – 60% in value after leaving the store.

The models we mentioned above can be seen as products that retain their value as much as possible. But if you are really looking for an investment you’ll have to look for a higher luxury watch such as Rolex because there are few brands and models that offer watches that really tend to make a profit.

Are Tudor watches a good investment

The fact that some of Tudor’s models hold their value does not mean that they are good investments. The fact is that watches are usually seen as cars. When you buy them from the store and you walk out, you can expect significant value drops the moment you leave the store. 

This is not the case with all watches. But if you are looking for a watch that doesn’t only hold its value but also tends to appreciate in value over time. Tudor is generally not the way to go.

Unlike its big brother Rolex, Tudor watches are not seeing the characteristics of a good potential investment. We use a few key characteristics when deciding whether a watch is a good investment:

  • Models and References
  • Supply & Demand

When you look at potential investments you shouldn’t look at the entire brand. In fact, there are usually only a few models that really are a good investment. The different models can vary in popularity, properties, supply, and demand. The only models that Tudor offers that could hold their value are the ones we mentioned above. They won’t be great investments though.

The supply & demand of a particular model is very important. Maybe even the most important part of watches for potential investments. The fact is that models could have a very high demand but a lower rate of supply. This causes the demand to be higher than what’s available on the market. This eventually results in prices rising because people are willing to pay more for it.

Tudor offers in-house assembled watches in their own factory but they are usually mass-produced unlike the bigger watch brands like Rolex and Patek Phillipe. This causes the fact that their watches won’t have a high demand. As they are always available in the (Tudor) stores.

Do Tudor watches last long

The last factor that we wanted to discuss in this article is the lifetime of a Tudor watch. When people are willing to know if a watch holds its value. It’s useful to know something about the quality and whether it will last a long time. Because a watch that is of poor quality will not be a good investment.

At first, we actually have an entire article and a review on Tudor watches that you can read over here. We cover all the details and did in-depth research on the brand and its quality.

The fact is that Tudor is a little brother brand of Rolex and is 100% Swiss-made. This means that they make use of the same experience and expertise and are generally made from the same materials as Rolex. This also means that you can expect good quality and durability from the brand with a powerful legacy because of her Swiss-made label.

So, if you are looking for a watch that lasts long and offers great quality, Tudor is definitely a good investment in terms of that. Also, if you are looking to wear this watch for several decades. And still, be able to resell it for a significant part of its purchase price, Tudor will not disappoint.

We have a whole lot more information on the Tudor brand and everything else you want to know about watches on our site. If you are interested in the Tudor brand, you can find all our articles and information about Tudor over here.


Longines is one of the most popular watch brands in the industry. With its large manufacturing history of creating timepieces since 1832, you’d expect some outstanding experience. Whether this brand falls under the luxury watch category is debatable as it always remains subjective. The brand exudes quite a lot of luxury compared to its competitors. So, Is Longines a luxury brand?

Longines is basically a luxury watch brand. Although this is debatable, the brand has significantly lower prices than the high-end luxury brands like Rolex or Patek Phillipe. The fact that Longines watches are mass-produced is another reason, but it always stays subjective.

The fact is that Longines watches have made some significant changes through the years. With their low prices compared to its competitors. But the other factors being considered a luxury still falls under the luxury watch brands, we explain how we reason this in the following paragraphs.

Why Longines is a luxury brand

Longines was an incredible watch manufacturer back in the day. With the manufacturing of the world’s first-ever chronograph movement for wristwatches in 1878. And being responsible for introducing the first system of electromechanical sports timing. They became known as an incredibly innovative brand.

If we fast forward a few years, a revolutionary event happens that changes a number of things for the brand. It was bought by the Swatch Group. The new owners of the swatch group have brought about a number of changes within the manufacturing process of the brand. For example, the price had been reduced and they started to use a different type of movement (ETA) in their watches.

These significant changes caused some major factors to change within the brand. When we take a look at if watches can be considered luxury watches we look at a few recurring factors that we see in some of the most famous luxury watch brands in the industry and compared them to Longines.

  • Price-tag
  • Quality/high-end Materials
  • Hand-made
  • High brand awareness

The fact is that luxury watch brands are always subjective and will always have some sort of debate. Although it stays subjective, we always see the factors come back in all of the major luxury watch brands. Therefore, if we see these four factors within a watch brand, we state that it can be considered a luxury watch brand. Let’s discuss them for Longines in the following paragraphs.

We actually have a lot more articles on the different watch brands and if they are considered luxury watch brands. For example, check out these articles on Seiko, Breitling, Citizen, Tissot, and more. It will give you all the answers that have to do with luxury watches.

Is Longines a luxury brand

The Price-tag a Longines watch

Longines is a watch brand that managed to find the sweet spot between the right quality and affordability. And therefore in those terms, is considered one of the best in the industry. Longines can be considered a mid-priced watch. Watches being manufactured and sold for as little as $120 USD is something you will never find at the largest luxury watch brands.

Therefore, this brand is quite debatable in terms of price when it comes to luxury watch brands. Because luxury watch brands usually fall into way higher price ranges. This is mostly due to the handmade production and the materials they use.

The average Longines watch will cost you somewhat around $2,000 USD which is not always considered a luxury watch for some people. This price is mostly due to their high-quality materials. But the fact that these are mass-produced causes the price to be able to reduce significantly.

Quality/high-end Materials

Longines is known for manufacturing watches that have incredible quality. This is not for nothing because this is actually a fact. With watch prices that sell for around $2,000 USD, you’d expect somewhat of that quality within their watches.

With the use of real gold and titanium nitride, stainless steel, and steel in their models, it is safe to say that the watches use real materials that are worth the price you pay. In fact, as we mentioned before, Longines found the sweet spot between the right quality and affordability and are therefore some of the best on the market in terms of materials and the price you pay for what you get.

Another factor is that Longines watches are Swiss-made, which is another huge factor that determines the quality of the watch. It is basically a standard of quality within the watch industry that radiates the world-renowned symbol of excellence for timepieces.

In fact, Longines actually uses materials that are also seen in some of the high-end luxury watches but for significantly lower prices. This causes this part of the article to fall under the luxury watch category.

Hand-made

Another big factor when it comes to luxury watches is the fact that they are usually hand made unlike the mass production of most watch brands. The fact that the high end luxury watch brands are hand made, causes a few deciding factors.

The first and most common thing is that the prices of the watch go up. This is due to a longer and more precise/expertise manufacturing time.

When watches are hand-made and use incredible materials that are being put together superiorly by people, and thus each deserving its own piece of attention, take longer to be made and are worth much more. This is one of the major differences that distinguish normal fashion watches from luxury watches.

The fact that these watches need more production time also causes the price to go up in the long run, as the supply is significantly less than the demand for these models. This is why luxury watches are also frequently seen as potential investments for watch enthusiasts or investors.

The problem with Longines is that their watches are mass-produced. This causes the supply to be higher than the demand, and it causes lower production time, which is also seen back in the price differences between Longines and the most popular luxury watch brands.

High brand awareness

In terms of brand awareness, Longines won’t disappoint. This is one of the reasons that Longines is so debatable in terms of deciding whether it falls under the luxury watch brand category. The fact is that Longines has been around since 1832 and has one of the biggest histories in the watch industry.

Longines is in the top 25 most recognizable Swiss watch brands in the world and with its rich history of innovative inventions for the industry, the brand became incredibly popular.

Longines is one of the world’s most recognizable watch brands and therefore owes an incredible brand awareness. So in terms of brand awareness, the brand doesn’t disappoint either.

So, is Longines a luxury brand?

Longines is probably one of the most debatable watch brands when it comes to deciding whether it is a luxury watch brand. Some state that it is a luxury watch brand but within the mid-priced price range. Some state it isn’t a luxury watch brand due to the significantly lower price ranges.

The fact is that Longines as a brand is not a luxury watch brand. This is mainly due to the low prices and mass-production of the entry-level models. But Longines does own and sell some more advanced models like the vintage line. Their Art Deco watches or 13ZN chronographs can reach some pretty significant prices.

These watch models could therefore be seen much more quickly as luxury watches. In fact, we would consider these watches luxury watches. But in general, Longines doesn’t fall under the luxury watch category.

Is Longines a good investment

Luxury watches are sometimes good investments, repeat, sometimes. Because most watches will, just like cars, depreciate in value the moment they leave the store. As we mentioned before, some luxury watches like Rolex carry models that have a higher demand than the supply due to handmade production.

We also mentioned that Longines has some models that can be considered luxury watches and can therefore also be a potential investment. Certainly, not all of Longines models are good as investments. In fact, most of them aren’t. The two models that tend to hold value are the following:

  • Vintage Longines
  • Longines Heritage

The fact that these watches could be good investments is due to their incredible history. It is incredibly well made and timeless. These watches also tend to have a higher demand than their supply which causes the price to go up over time. Models to look at are the Heritage Flagship, for example.

Is Longines an entry-level brand

Longines definitely sells watches that are entry-level prices. With watches being sold for as little as $120 USD, you can state that Longines is an entry-level watch brand. In Longines’s early, it was above Omega and perhaps even Rolex, but with the new owner of the Swatch Group things have changed a lot.

Longines’s vintage calibers were up there with the best, some of the highest-end watches on the market. The situation now is a bit different as their watches have depreciated their price.

For some people, Longines can be considered an entry-level luxury brand. But they won’t forget what Longines has done for the watch industry since the start of its existence.

is Longines a good brand

Longines is one of the world’s most famous brands. They own one of the largest histories within the industry and have been manufacturing watches since 1832. This incredible experience is radiated in their models and Longines is a very good brand.

Since being bought by the Swatch Group they changed over to their new ETA movements which are considered good quality and highly accurate. The design of the watch is also great and they are responsible for the manufacturing of high-end mechanical and quartz watches.

Hosting many events in the sports world with their timepieces also gives a lot of confidence in the quality of the watch that Longines offers. Longines offers watches that are of the right quality and affordability.

In addition, we have a lot more articles on all of your watch queries on our website. If you are looking to buy a new watch, invest in a watch, or want to know more about anything related to watches, check out our website over here for all the answers.

Since the founding of the Tudor brand in 1926 by Hans Wilsdorf, the brand has started working itself up in the luxury watch industry. Even though this did not happen by accident and the brand needed a long time next to its big brother Rolex, it still worked out nicely. Modern Tudor watches are becoming increasingly popular and are crawling their way up in the luxury watch market. We went after it, is Tudor a good watch?

Tudor is a good watch brand. The brand is actually known for producing amazing manufacturing quality. Their own materials and own in-house movements have a great price/quality ratio. After becoming known as the “little brother of Rolex”, the brand has drawn more towards its own materials and vision.

Tudor isn’t only known for producing good quality movements and overall products. With the brand being backed by Rolex, you would expect a lot from the quality and perhaps investment opportunities. We answer all questions about how good the Tudor brand is.

Why Tudor is a good watch

Tudor’s history was built upon being the more affordable alternative to a Rolex watch. The watch was manufactured to attain the standards of dependability for which Rolex are famous for a more affordable price. With the brand being backed by such a large and experienced brother company. You’d expect one of the best alternative options for the biggest luxury watch brands.

Tudor was founded in 1926 and has been able to form her own vision over the years, moving away from Rolex. Over the years, the materials and colors have started to form their own identity. This was due to the global relaunch which happened in 2009.

Ever since the global relaunch, the brand faded away a little bit more from its status of being the “more affordable” variant of Rolex. The new relaunch has ensured that they produce new in-house movements and create high-quality, reputable timepieces.

This global relaunch made some adjustments and has therefore ensured that the modern Tudor watches are of good quality and that they offer a good price/quality ratio. We discuss a number of factors that make us think Tudor is a good watch brand.

is tudor a good watch

Materials

Materials obviously play a major role in whether a watch is good or not. Most materials differ in quality, but the quality of the materials also depends on the price of the watch. Tudor is known for producing watches that offer great value for money, which we will talk about later.

The fact is that the materials used in Tudor watches are actually of incredible quality and use some of the highest tier materials, also used by most of the biggest luxury watch brands.

Tudor uses titanium and steel in their watches. They also use sapphire crystals for the face of the watch, which is known to be anti-scratch and have an anti-corrosive nature. Also, the brand uses forms of gold for its products. Which can often be seen in the most luxurious watches on the market.

In short, for a luxury watch, the materials are exceptionally good and you do not pay more than is necessary for your new Tudor watch and its materials.

Price/Quality ratio

Tudor is actually known for producing watches that get you an incredible value for what you pay. For the quality of the materials and the look and solid feel of the watch, you are guaranteed to get back what you’ve paid for.

Tudor watches aren’t cheap, but they are compared to the rest of the luxury watch market and its competitors. As we know, Tudor was once founded to become the cheaper alternative to Rolex. And therefore to other major luxury watch brands. It only makes sense that they then want to change as little as possible in the quality and the feel of the watch.

And they have fulfilled this. Tudor and Rolex’s materials actually are quite similar. The look and feel of the watch are also reasonably comparable, and the quality doesn’t lack as well.

The difference is in the superiority of the materials and the expertise and time put into the watch manufacturing process. Because Tudor didn’t fail to score in terms of quality compared to other luxury watch brands. The brand actually offers an amazing price/quality ratio.

The brand name and the production rate also play a major role in deciding the price of the watch. We actually have an entire article on why Tudor is a luxury watch, and what the differences are from Rolex watches. We explain the price differences and what some watches are luxury watches over here.

The price

If we tell you that a Tudor watch offers a good price/quality ratio, it might be good to know how much a Tudor watch actually costs. An average Tudor model values for about $2500 to $5000.

Is Tudor a good investment watch

Another factor that could be decisive for watch collectors is whether the watch holds its value over time. The fact is that there are very few watches that can actually be a good investment opportunity. So, how is that with the Tudor brand?

In general, Tudor is not a good investment. While some Tudor watches tend to hold value or even appreciate, most of them won’t. Because there are certain Tudor models that are good as an investment, it is important to do good research before acting on a potential investment.

Tudor really only has two models that stick out in popularity when it comes to possible investment opportunities. The models that stick out are the following two:

  • Tudor Pelagos
  • Tudor Black Bay

Pelagos and Black Bay

There are certain lines that are worth looking at when it comes to investing in Tudor watches. One of them is the Tudor Black Bay series. With the use of in-house developed calibers and special retro-inspired watches. The Tudor Black Bay series is a good potential investment that is worth looking into. This line has become Tudor’s financially most successful watch with its modern vintage style. Especially the Tudor Heritage Black Bay.

Another one could be the Tudor Pelagos series that are also becoming increasingly interesting for investment opportunities. This is actually a really interesting one because of the figures that this model has achieved in recent years. In fact, from 2012 to 2016, the Tudor Pelagos had an increasing value increase of 26%. With a total value increase of about $900.

These numbers are not really to write home about but they are something to keep in mind when thinking of investing in a luxury watch from Tudor. But in general, the watches don’t tend to hold their value as well, and we’d advise looking into other watch brands.

Are Tudor watches good enough to be worth it

Tudor watches are certainly no longer seen as the sister or brother of Rolex. Of course, it still plays a role, but at least, the fact that they have started drawing their own plan has helped to create their own identity for the brand.

This new relaunch and identity also carry new design, manufacturing processes, and a different vision. For example, the manufacturing of the Tudor Bronze watches is an innovation that really shows a positive appearance for the brand.

So, is Tudor good enough? Tudor basically allowed consumers to gain access to a watch with the reliability and dependability of a Rolex, but at a lower price. So, it all depends on your personal needs for a watch. If you are looking for the same look and feel of a Rolex watch but without the sky-high price to pay, Tudor is a great option for you.

As we mentioned before, Tudor watches offer a great price/quality ratio and this never changed. The fact is that you’ll get a lot of worth for your money and you won’t be disappointed with the quality of your new timepiece. In terms of quality and price, yes, Tudor watches are worth it. It will be a great option for you if you have specific purposes. But it all comes down to personal preference when buying, really any timepiece.

In terms of investing only specific models will really be worth looking at. Although there are several better options to be made when thinking of buying a watch as an investment.

We have an article on how watches could be an investment. In this article, we explain exactly the differences between investment opportunities and we they could appreciate or depreciate in value over time.

Is Tudor respected

Whether a watch is good or not also has to do with the appreciation of the brand. Specific watch brands have different legacies and different stories. Tudor has a large history, they have always had a lesser reputation than their brother, Rolex because it was simply less known.

But that reputation has increased significantly since the global relaunch in 2009. They really established themselves in the watch industry and gained a lot of respect through the years.

With their new in-house movements, amazing link with Rolex, and innovative technology and design, the Tudor brand has really established itself through the years.

Tudor is a good watch

In this article, we discussed why Tudor is a good watch. There are several factors that we think are important for watches to be good. With the Tudor brand, the first thing that sounds really appealing is the fact that it has been founded by the same founder as Rolex, which is one of the if not the most legendary brands in the watch industry history.

By using the same materials and vision for many years, Tudor lays an amazing foundation for their brand to be a very good watch brand. And their global relaunch showed this in a very positive way.

Another factor that we thought stood out for Tudor watches is the price to quality ratio. While most luxury watches have an unbelievable price tag due to their high production scheme, materials, and demand and supply rate, Tudor offers luxury watches for the same talk for a more affordable price tag.

With the average Tudor model valued at about $2500 to $5000, the prices are significantly less than usual luxury watches and come with an amazing price to quality ratio.

In today’s world, watch investing has become increasingly popular, and that’s for good reason. Investing in the right watches could bring you some nice returns in the future. Omega is one of worlds most popular watch brands and that’s why we answered the question: Is Omega a good investment?

In general, Omega watches could be great investments. Compared to other investments though, most Omega watches are not worth investing in. However, past events have proven certain models like Omega Speedmaster, and Omega Seamaster offer different potential investments.

Before deciding to invest in a luxury watch, we recommend you do good research before buying one of these timepieces. We took a look into the Omega brand and figured out exactly where the potential investment lies.

Which Omega is a good investment

The better question that we might need to ask is not if Omega is a good investment, but which Omega is a good investment. This is usually the case with all watch brands. Watches as investments come down to the metrics that reflect inflation in the cost of new watches which makes the preowned models more valuable as alternatives to purchasing new ones.

When we look at the Omega brand, there are two types that immediately come to the mind of watch collectors and investors.

  • Omega Speedmaster
  • Omega Seamaster

For people that are not familiar with the Omega brand in general, these are two types of watches that Omega offers that have a model line underneath them.

Which Omega watch is a good investment depends on numerous factors. One that we always mention and that is very important is the demand and supply of the particular model. Basically, this means that when the demand for a model goes up, and the supply of that model doesn’t follow, the price of that watch tends to rise. There are certain factors that can influence the price of a watch. Which is the reason you will notice it fluctuate through the years.

Take a look at our article on how watches can be an asset. In this article, we go over all of the aspects that cause watches to appreciate or depreciate in value over time. It might be handy for you as you’d get a great understanding of these factors. You can look at it by clicking this link.

Chrono24 actually offers a graph for different models that show the price increase or decrease over the years. This graph shows the increase in prices of the specific models. They compare the list price with the resale price and come down to an average number. We checked out the prices for the two most popular Omega models.

Omega Speedmaster

The Omega Speedmaster is an interesting model and is very popular amongst watch collectors. In fact, this is for good reason. The price of this watch seems to increase every year when we look at the past decade. For example, the caliber 861 movement, was originally $2,400 in 2009. in 2021, this watch already sold for $6,500. This shows increases that can go up to 180%. Taking that into consideration shows that this watch was a great investment between 2009 and 2021.

However, this definitely doesn’t show that this is a proven way of investing in an Omega Speedmaster. Although investments are never certain, the demand and supply of this particular model cover a big audience and is hard to imagine that this model will suddenly drop in price.

All in all this model has proven to appreciate over time. When looking for a watch with future investment, Omega’s Speedmaster line should be a decent call when doing the right research. Take a look at the Speedmaster caliber 861 movements, or the Speedmaster Moonwatch line.

is omega a good investment
Omega Speedmaster Professional

Omega Seamaster

The Omega Seamaster line is also a very popular one amongst watch collectors as this line has also proven to hold or even appreciate in value over time. While this model isn’t known to get the same ROI as the Omega Speedmaster, they can still appreciate in value close to 150% over time according to Chrono24.

For example, the Omega Seamaster 300M model has proven to get these returns over the decade from 2009 to 2020. Other Seamaster models like the Omega Seamaster Planet Ocean have also proven to at least hold their value over time.

These models tend to hold value because of their very high demand. However, when comparing these models to its competitors like Rolex, the returns will definitely not be as high.

So, Is Omega a good investment

If we take everything into consideration we can draw a conclusion as to whether Omega is a good watch brand to invest in. For that, we took a look at the following factors:

  • Models
  • Supply & Demand
  • Age of the model

The fact is that everything really comes down to the specific model of the Omega brand. In general, you can assume that most Omega watches will drop in price when you first walk out of the store, expect a value drop of about 25% to 40% of their purchase value.

The next thing to look at is the supply and demand of the specific model you are trying to invest in. You’ll have to make sure that the demand is higher than the supply of the model, otherwise, there will be no reason to let the watch appreciate in value. Therefore, taking a look at the right models is crucial for future investments.

Other than that, it also comes down to the particular watch itself. The age of your watch will also depend on the value of the watch. All in all, the only two types of watches that are really worth taking a look at are the Omega Speedmaster and the Omega Seamaster. Some great models to take a look at are some of the following ones that you can check out via this link. Also take a look at the following models:

  • Seamaster Planet Ocean
  • Speedmaster caliber 861
  • Seamaster 300M (Ref. 2541.80)
  • Speedmaster Snoopy (Ref. 3578.51.00)

Conclusion

To summarize this article, Omega is a fantastic brand that offers the potential to invest in luxury watches. Although the watch brand does have some potential investments, it doesn’t come close to the investment opportunities you get when you look at watch brands like Patek and Rolex.

When you still try to look at the opportunities, look at the two most popular watch types, those are the Omega Speedmaster line, and the Omega Seamaster line.